The study found an especially effective ad can be twice as persuasive as the average ad, and wealthier campaigns are able to spend $50 per vote less than small campaigns because of their ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

US Election 2024 Company site Political campaigns know the importance of reaching voters where they're most engaged, and as the digital world evolves, so do their advertising strategies.

Significant theories of democratic accountability hinge on how political campaigns affect Americans’ candidate choices. We argue that the best estimate of the effects of campaign contact and ...

In the study, Kalla and his coauthors evaluated how well sample groups of political practitioners — professionals who work for political campaigns, polling firms, and advocacy organizations — and ...