There’s a reason these dog tags are a No. 1 New Release on Amazon. Just read on to see what shoppers have to say about the GoTags Personalized Silent Dog Tag: “This is very cute and functional!

We spoke with several dog trainers and veterinarians about the importance of pet ID tags. Here’s what you should know when purchasing one for your dog or cat.

Dog tags -- the official identification of the U.S. military, providing the wearer's name, Social Security number, blood type and religion -- were first employed as novelty items on a large scale ...

TODAY contributor Jill Martin (with a little help from TODAY puppy Charlie) has exclusive discounts on a wide array of pet products, including Majestic Pet Beds, personalized dog tags from Lena ...