The permanent wave is, of course, a chemical intervention that disrupts the hair’s natural form so it can be reworked into an entirely new shape. Those tightly wound styles synonymous with the ...

As someone who has had rod-straight hair all my life, the digital perm is a nice change of pace and much more manageable than I expected. It cost upwards of $100, but for six months worth of TV ...

Zotos Professional, who was an early innovator of the perm in 1929 when they launched the machineless “permanent” wave (Fun Fact: “perm” is short for “permanent”, if it wasn’t ...

But for those with flat, heavy straight hair with no natural waves - like Olivia Munn, who documented getting her new perm on Instagram in August - a permanent chemical treatment which changes its ...

It is a permanent wave machine, invented in 1906 by Charles Nessler, also known as Charles Nestle, and was used to curl hair in the early decades of the 20th Century, until the 1940s.

There is an alternative to getting beachy waves without the perm: Go to the beach. Or, if you don’t have that luxury, get really good at doing it yourself, with superb products and hot tools.

But for 2020, a softer, more modern approach to the permanent wave might be the solution you've been searching for to add volume and movement to your tresses. The history of the perm In truth, the ...

This year marks the 100th anniversary of the permanent wave, known in short as the "perm." One hundred years ago, a hairdresser created a several-hour process involving a chandelier, sodium ...