Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.

Dr Pepper had 8.34% of the soda market last year, while Pepsi had 8.31 percent, according to Beverage Digest’s data. While Dr Pepper is marginally ahead of Pepsi, statistically it's a virtual tie.

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and ...

That news might have surprised even some of Dr Pepper’s most ardent fans, many of whom revel in the kind of weird aura that surrounds their beloved, inscrutable drink. But Pepsi’s fortunes have ...

Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.

If there's anything I've learned from the trajectory of better-for-you sodas, it's that fans are always open to something new ...

Dr Pepper’s impressive TV spend, with challenger brand cash increasing competition, sees Coca-Cola and Pepsi’s 2024 TV SOV take a serious hit. Dr Pepper looks in a good spot to take on Coca-Cola.

Dr Pepper was ranked far below No. 2 spot in recent decades In 2000, Dr. Pepper was No. 6 in market share of U.S. soda brands, falling behind Coke, Pepsi, Sprite, Diet Coke and Mountain Dew. In 2004, ...