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Coke's action arose out of Pepsi's release of the glass 'Carolina Bottle', which Coke alleged infringed the rights and reputation of its iconic glass 'Contour Bottle', or its outline or silhouette.
According to the Inquistr, the package redesign is part of PepsiCo's strategy to revitalize the brand after losing market share to rival company Coca Cola. The new bottle features a swirled bottom ...
The local arm of American food and beverages company PepsiCo Inc. has introduced non-returnable glass bottle with a twist-and-turn cap for Pepsi Black, a zero-calorie carbonated beverage.
03 March 2008 DOHA - PepsiCo International has redesigned the labeling of bottles, cans and cups, with themes such as Digital Download, Emoticons, SMS and Global Festival, all of which have been ...
PepsiCo India has introduced non-returnable glass bottles which have a 'twist-and-turn' cap, similar to the plastic bottles, for the zero-calorie carbonated Pepsi Black. The company will initially ...