The O-Pee-Chee factory in London, Ont. produced everything from Bazooka gum to Nerds to SweeTarts, and became a household name appearing on hockey and baseball cards.

A number of bidders were interested in the Gretzky O-Pee-Chee — the card previously sold for $465,000 in 2016 — which the auction house expected would snag at least $1 million.