Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram ...

Led by Yves Béhar and his Fuseproject team, the updated logo is the first effort in a giant marketing push to redefine what kind of company PayPal plans to be in the future. The timing couldn’t ...

By Marc Schneider, Billboard Arguing that Pandora’s minimalist logo “dilutes the distinctiveness” of its own branding, PayPal on Friday filed a trademark infringement lawsuit against the ...