Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.

PayPal had a perception problem, and it wasn’t good for business. So today the company launched a new visual identity. Led by Yves Béhar and his Fuseproject team, the updated logo is the first ...