Unless it reveals bold new look for a renowned brand, agency case studies always ... But as Pentagram partner Paula Scher sees it, this vocal minority is missing the point of the project ...

Here, Pentagram designer Paula Scher explains the influence Seymour Chwast’s Artone font had on a generation Designing a logo for any corporation, brand or cultural organisation today almost ...

Created by Paula Scher and her team, the identity focuses on a ‘square ... The simple mark is also applied to the branding Pentagram has created for a digital storytelling platform that forms part of ...

COVID-19 has spawned a mental health crisis. Can branding help break the taboo? Pentagram's Paula Scher designs the visual identity for Kenneth Cole's new relaunched Mental Health Coalition.

Renowned graphic designer Paula Scher shares her insights on what it ... classic a classic and reveal the secret to building a brand that endures (hint: don’t tweak). To get in touch with ...

Will Trader Joe's follow suit? The Branding Genius Behind Shake Shack Presents Her Sequel Can Paula Scher make lightning strike again? Authentic Branding And The Making Of A Rebellious Food ...