Paula Scher is an award-winning New York City–based graphic designer whose decades of work include creating the Citibank logo and executing commissions for high-profile clients, including ...

Launched in 1996, TheStreet was one of the web’s very first publishing companies. Now Paula Scher and Pentagram have finally yanked their brand identity into the 21st century. Scher’s new ...

Last week, the new Windows 8 logo leaked online. Meanwhile, the logo’s designer, Paula Scher at Pentagram, could only sigh. The dimensions were off, and it wasn’t even in the right color.