But Jobs was certain about one thing: He needed a logo from Paul Rand ... Identities and logos for Westinghouse, UPS, ABC and others followed. Rand's work for these companies helped show the ...

Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse. Having just been ousted from Apple, Steve asks Rand to create a logo for his new company, Next Inc. Rand ...

Data Processing Center in IBM's headquarters at 590 Madison Avenue, IBM logo and graphic identity designed by Paul Rand (Courtesy of IBM Corporate Archives) IBM pavilion at the New York World's ...

According to Pentagram, the “logo ... Paul Rand. Rand is responsible for a series of corporate symbols that pop into your head almost unbidden. His clients have included IBM, Enron, UPS, ABC ...

He developed logos for many other US blue chip companies – including ABC and UPS – and in 1966 created a new logo for Ford, which the company eventually decided not to use. MCNY’s curator of ...