Perhaps more than any other single designer, Paul Rand was responsible ... nation's biggest corporations that good design was good business, crafting indelible logos for the likes of IBM, UPS ...

In 1947, at 33 years old, Paul Rand published Thoughts on Design, a 100-page illustrated ... That’s difficult to do today. When new logo work is presented or introduced to the world, the claims ...

An example illustration compares the proposed Ford logo with international traffic signs of the era. , Paul Rand via paulrand.design The proposal for Rand’s new logo is particularly interesting ...

Link: Design Observer: writings about design ... But there was something you could take a picture of, and that was Rand's logo. A company with a made-up name, incomprehensible business practices ...