An example illustration compares the proposed Ford logo with international traffic signs of the era. , Paul Rand via paulrand.design The proposal for Rand’s new logo is particularly interesting ...

When legendary designer Paul Rand created a handsome, modern, non-script logo concept for Ford in 1966, Henry Ford II decided against it because he thought it would have been too radical.

Yet many companies have been hesitant to drop cursive. Ford enlisted logo design god Paul Rand to rework its cursive mark in 1966. In his proposal for a modern update, Rand argued that the script ...

But Jobs was certain about one thing: He needed a logo from Paul Rand. Perhaps more than any other single designer, Paul Rand was responsible for defining visual culture in America in the decades ...

and Paul Rand to design new logo and graphics. “Rand made everyone use his logo and branding,” Albrecht says. At the time, this sort of visually cohesive communication across all platforms of ...