Marseille has long been associated with the French liqueur called pastis. So when Pernod Ricard announced the new commercial partnership with PSG, it left a bad taste in the mouths of Marseille fans.

Marseille fans dispirited by their beloved liqueur brand signing deal with rival PSG By: Samuel Petrequin, The Associated Press Posted: 11:19 AM CDT Wednesday, Sep. 4, 2024 Last Modified: 11:23 AM ...

French liquor company Pernod Ricard, best known in France for the anise-flavored aperitif pastis, said on Thursday it scrapped a new sponsorship deal with Paris Saint-Germain after protests from ...

Pernod Ricard said the four-year agreement begins this season. It covers PSG’s men's and women's soccer teams and handball. Financial terms of the deal were not disclosed. ___ ...

Pastis-maker Pernod Ricard scraps sponsorship of PSG after protests in Marseille Associated Press Published Sep 04, 2024 • Last updated Sep 05, 2024 • 2 minute read Join the conversation ...

“Ricard, the Ricard family, the founder, are people who are inextricably linked to this area,” Payan said, “and I’m going to ask them again what their connection is to this area.” Pernod Ricard said ...

PSG did not immediately react to Pernod Ricard’s withdrawal but a source close to the club said it was surprised by the decision and would look at ways to still pursue a long-term partnership. For ...

So when Pernod Ricard, the French liquor group best known for the anise-flavored aperitif, announced a new commercial partnership with Marseille's soccer archrival PSG this week, it left a bad ...