Oz Lotto this week launches a new brand platform Big Aussie Fun via VMLY&R, aimed at transforming its image into a game that Australians love, understand and play – regardless of the jackpot amount.

Oz, the Oz Lotto ball character, will feature in executions across TV, radio, point of sale, out-of-home, and digital. “We wanted Oz to be like the ultimate Aussie mate,” explained VMLY&R ...

Carat And The Story Lab Partner Oz Lotto’s Big.Aussie.Fun With Network 10’s I’m A Celebrity Get Me Out of Here! Published on: 11th January 2021 at 8:34 AM Edited by Staff Writers ...