If you've tried raki, ouzo, or pastis, you should know about arak. A Middle Eastern spirit, arak is rumored to be the first of its kind. According to some, the drink was created in the 8th century ...

This trend aligns with the overall growth of the anise category, which includes both Arak and Ouzo. StoreNext reports an impressive jump in market size – from NIS 127M in 2021 to NIS 176M in 2024.

Sales of Ouzo Plomari have more than doubled in the past five years to date. The growth also reflects the overall increase in the anise category, which includes arak and ouzo. For example ...