India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms ...

From subscription declines to creative ad innovations and the debut of Waves, India's video streaming industry experienced ...

Notably, 70% of consumers admitted they preferred not to purchase OTT subscriptions, and 64% expressed willingness to endure ...

Kaushik Das, Founder and CEO of AAO NXT, writes about the milestones and challenges the OTT sector saw in this year as well ...

Das, Founder and CEO, AaoNxt said that the ad-supported models, innovative bundling strategies, and freemium offerings will ...