When it comes to challenges of CTV/OTT advertising, transparency on where ads are running (39%), fragmentation (39%), and ad frequency management (37%) rank as the top three concerns. Story continues ...

OTT offers a number of benefits, as well, particularly with targeting, meaning that you can reach a more specific audience more effectively, saving money while increasing your ad efficiency.

TEMPE, AZ / ACCESSWIRE / November 3, 2021 / Nowadays OTT (Over-The-Top) and Connected TV advertisements are getting all the buzz. While many programmatic vendors in the space talk about how they ...

A new survey finds six deceptive design tricks rampant across OTT platforms in India, trapping users in unwanted subscriptions, hidden charges, and ad ...