Created in 2010, Rainbow Loom was the winner of four Toy of the Year Awards in 2014 from the Toy Institute Association.

Central NY News How Rainbow Loom rubber band bracelets became this season's hottest toy Published: Dec. 01, 2013, 12:00 p.m. By Charley Hannagan | [email protected] 2013-11-20-mg-nana2.JPG ...

Now, it's a bonafide hit. "We are selling 200,000 Rainbow Looms a month," Ng said. There are more than 100,000 videos on YouTube teaching kids how to use the loom and how to make the bracelets.

UNTIL his grandchildren got Rainbow Loom kits, Ralph Fatigate had never owned a bracelet. Now he has nine, all made of tiny coloured rubber bands. He wears them to meetings with bankers around the ...

Tens of thousands of the original Rainbow Loom kit, which retails at $29.90 and is made in China, have been sold since it was launched in Singapore last November.