a creative director in the Starbucks Global Creative Studio. “The siren is like a super mermaid. A mermaid with one tail is just a plain ol’ mermaid. (Sorry Ariel).” The original logo ...

but they needed an icon to go with it," Starbucks wrote. "Terry scoured old marine books until an illustration caught his eye – it depicted a siren, a seductive twin-tailed mermaid from Greek ...