WINTER GARDEN – Like postcards from the past, old citrus crate labels tell the story of Central Florida. When orange-growing was king, the colorful artwork helped distinguish each brand of fr… ...

Gordon T. McClellan and Jay T. Last, authors of “California Orange Box Labels,” estimate that there were 8,000 label designs at the peak of the orange industry in California.

THE BIG ORANGE: A CELEBRATION OF CALIFORNIA CITRUS LABEL ART: 11 a.m. to 5 p.m. Tuesday-Saturday through Sept. 30 at the California Historical Society, 678 Mission St., San Francisco.

They’re eye-catching. California orange crate labels are viewed as quaint kitchen decor today, but there was a time when the colorful logos were cutting-edge innovations in national marketing.