Hasbro has a wild new Optimus Prime Transformers toy that can walk, drive and transform all by itself. The toy-maker joined forces with China-based Robosen Robotics to make Optimus Prime, a $699 USD ...

Fast forward 35 years, and that Transformers toy magic has been significantly leveled up. Enter the Robosen auto-converting Optimus Prime robot! Featuring 27 servo motors, controlled by 60 microchips, ...

The blaster will cost $20 (roughly £15, AU$30), but it only comes with two Nerf darts in the box. It does have a targeting scope, though, so you can make those two shots count.

The Robosen Optimus Prime Elite is now available from Hasbro’s online shop for $699.99. Disclosure: Hasbro sent me this toy for the purposes of this review. Follow me on Twitter, Facebook and ...

The toy is designed with voice commands and can be connected to a customized mobile app. What's even cooler is that the toy features the voice of Peter Cullen, the Canadian voice actor who gave life ...

Hasbro’s new $700 Optimus Prime Auto-Converting Programmable Advanced Robot makes the Transformers dream a reality: its the first toy from the company that can automatically transform on its own.

Toy Review: Transformers The Fallen and Transmetal II Megatron In order to be as poseable as he is, Optimus does not “lock” into truck mode the way most Transformers toys do.