The Original G1 Transformer toy of Optimus Prime, the Autobot Leader, is one of the most reissued and recolored toys in the entire line. Takara had released a black version, but this isn’t it. This is ...

Loved collecting Transformers as a kid? From Optimus Prime to a Megatron figure that changed into a gun, discover which of these G1 toys from the 1980s is the most valuable today.

Those original Optimus Prime toy bots range from the 19-inch Flagship version, which cost $1,200 at launch but is now $999, down to the $699 16-inch-tall Elite model. Each has servo motor joints ...

Ah, one of the finest Optimus Prime toys on the market. Sitting way about the original MSRP, this particular model sits at the $300 and up price range. Included is the trailer, Prime’s iconic arm ...

When Hasbro announced its deal with robot-toy maker Robosen in 2021 and showcased the Robosen Optimus Prime it was a HUGE deal in the world of toys and toy collecting. It took Robosen over 11 years of ...

Guess again, as the LEGO Optimus Prime morphs the good old-fashioned way, thanks to articulation points. 19 of them are featured on the completed toy, which needs no less than 1,508 pieces to come ...

Special thanks to Hasbro Singapore for sending across the G1 Optimus Prime to add to our ever-growing collection of Transformers. The R.E.D. packaging features a beautiful artwork of everyone’s ...

Transformers G1 fans will get to bring home Optimus Prime with his Energon Axe and the Matrix of Leadership. His iconic semi-truck transforming mode is featured and gives fans a blast from the past.

Produced by capmaker Overlord, the new Transformers caps are based on Optimus Prime, Bumblebee, Megatron and Starscream. Shown in their Generation 1 animation models derived from the cartoon The ...