The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives ...

The out-of-home (OOH) advertising sector in South Africa has experienced growth in the expansion of digital screens across ...

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners ...

Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Digital OOH (DOOH) estimated at US$ 8168.6 million in the year 2022, is projected to reach a revised size of US ...

global Digital OOH (DOOH) market size is projected to reach US$ 13180 million by 2028, from US$ 7317.7 million in 2021, at a CAGR of 8.3% during 2022-2028.Pune, March 03, 2022 (GLOBE NEWSWIRE ...

OOH media owners are making more of their digital inventory available programmatically, and erecting new digital screens or converting traditional analogue displays into digital formats. The future of ...

According to PQ Media’s forecast, DOOH advertising is projected to account for over one-third (36.5 percent) of total outdoor advertising revenue by 2026, while traditional and ambient OOH will ...

In this article Junaid Shaikh of RoshanSpace Brandcom explains how technology is helping brands tell better stories in public ...

As per Rajesh Radhakrishnan, Co-Founder & CMO, Vritti iMedia, DOOH is anticipated to experience substantial growth, increasing its share from the current 20% to approximately 30% of the total OOH ...

He estimates that while between 7% and 12% of OOH faces in Canada are digital, they drive between 30% and 40% of OOH revenue — meaning there’s incentive for vendors to undergo digital transformations.

Traditionally OOH in Sport across APAC has only been used as an amplification tactic for campaigns, however innovations to DOOH are now giving brands and rights holders a Direct to Consumer (DTC) ...

Kia’s latest campaign aims to connect with young drivers through their love of fashion and music. The “Move Different” work promotes the brand’s new vehicle, the Kia K4. Supported by Innocean, which ...