Old Style, often nicknamed “Chicago’s Beer” for its popularity in that city, was invented in La Crosse by Heileman Brewing, which operated in La Crosse for over 130 years and was at one time ...

It’s time to turn those Old Style signs right side up and cheers its return.” A testament to the rich brewing legacy of La Crosse, the history of Old Style dates back to 1902.

As Old Style Beer continues to celebrate its grand return to La Crosse, The BLÜ Group - Advertising & Marketing proudly presents the World’s Largest Six-Pack Pub Crawl, a one-of-a-kind event ...