Entertainment How Old Spice campaign changed social media With an incredible rash of real-time video responses to viewers, Old Spice has changed the social media marketing game.

Old Spice understands that while men love Old Spice, women love it too, which is why the brand premiered the sequel to its award-winning" Men Have Skin Too'' campaign. In the sequel, the brand ...

Isaiah Mustafa, the former football player better known as the Old Spice guy, discusses the ad campaign for men's cologne that became a viral hit. In an interview with Jian Ghomeshi, host of CBC's ...

Isaiah Mustafa first appeared in Old Spice commercials in February 2010. It took some time, but he re-appeared in the commercials in August 2015 along with Terry Crews.

Hodge says the Old Spice line in Episode 2: “Ride the White Horsey.” At the time, John is trying to convince Alex to take up Elle’s offer for a home-cooked meal at her place.

Old Spice, disappointingly, did not reply; otherwise, fire sauce might have started a flame war, and the world might have been treated to some Shakespeare-worthy Twitter insults. (Beefcakes! "Beef"!