Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.
Jaguar is set to debut its new EV in 2025 after it spent this year whipping up a storm of controversy over a rebrand. Will it ...
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Jaguar Logo Changes Are First Step in the Luxury Brand's Rebirth
Jaguar has debuted new logos and graphic designs ... A new "leaper" emulates Jaguar hood ornaments of old but with a more angular appearance against a stylized "strikethrough" backdrop.
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Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...
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How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar unleashed a firestorm when it introduced the new vision for the Jaguar brand in advance of the car’s unveiling Monday at the Miami Art Week. The 30-second brand relaunch video invited ...