Dutch retailer HEMA, a popular chain of department stores which sells a variety of products for daily life, has released an unintelligible “brain rot” back-to-school campaign, based on ironic memes.

A cryptic chant known as “ahlelele ahlelas” has exploded on TikTok, spawning thousands of videos and igniting meme chaos ...

John Mayer just introduced Conan O’Brien to the chaotic world of Italian brainrot memes, and the internet can’t get enough. It started with a simple question from Mayer: “Are you familiar ...