when he signed a deal with Nike to produce shoes and apparel. His current logo, above, has been used since 2010, when he went to the Miami Heat and changed his jersey from No. 23 to No. 6.

many of them called for Nike to design custom kits for the World No. 1. Now, in her Instagram stories, Aryna Sabalenka seemingly teased a new custom logo. She posted a photo of her Nike shoes ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.