There's nothing quite like the feeling of putting on your self-lacing Nike shoes that you spent $350 on and just knowing they work. The app provides all the custom adjustments you need via ...

using the Nike app on your smartphone. Nike says that, according to industry research, over 60 percent of people wear the wrong size shoes. With Nike Fit, the company is hoping to solve that problem.

the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphones thanks to geo-targeting technology (see story). However, Nike is banking on ...