Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

In 2024, matcha accounted for over half of the 8,798 tonnes of green tea exported from Japan, according to agriculture ministry data — twice as much as a decade ago.

Matcha prices are expected to rise further after the United States announced 15 per cent tariffs on Japanese imports ...

Outside of Kyoto, Japan, in a small city called Uji, tea farmer Yoshitsugu Furukawa is struggling to figure out what ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers ...

It set a modest 3.7% profit growth target for its U.S. tea business, versus 20.7% growth achieved last year, an outlook partly related to tariffs, a company spokesperson said. Its shares rose to ...

Exports to the U.S. hit a record first-half high of ¥141.0 billion, up 22.0% and driven by robust demand for scallops, green tea and yellowtail.

It's the latest beverage du jour — and for people needing their morning pick-me-up, matcha tea increasingly beats espresso as their caffeine fix of choice."I worked on the bar a few weeks ago and I ...

It set a modest 3.7 per cent profit growth target for its U.S. tea business, versus 20.7 per cent growth achieved last year, an outlook partly related to tariffs, a company spokesperson said.