On Halloween, James dressed up as Flo for a new digital campaign called “the Switch.” This isn’t just a one-time stunt; Progressive has posted a slew of tweets and Instagram videos of James ...

In an unusual nod to an ad icon in a company annual report, CEO Glenn Renwick said Flo is "essential" in the company's $500 million-plus annual marketing effort to attract consumers.

News Headlines ‘Flo’ Is Go for 2025: Progressive Retakes Top Radio Ad Spot ...

In new ads, clips of the Man of Steel saving the city from disaster are humorously juxtaposed against the need for insurance protection. Brand mascot Flo and her team of apron-wearing insurance ...

In 2019, Flo’s initial manager, Rob Harrison, and its label, Island, set out to create an R&B girl group that would revive and update the sound and attitude of acts from the 1990s and 2000s.