Forty years ago, on 23 April 1985, Coca-Cola decided to change the secret formula of its fizzy drink, in a bid to be market leaders. They launched a new flavour called ‘New Coke’. But, after a public ...

It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the ...

Stories of the sting from President Donald Trump's trade tariffs are now surfacing in unexpected — or at least previously ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

Coca-Cola is well-positioned amid uncertainty in the market over the Trump administration's tariffs, JPMorgan analysts said ...