Graphic D. Black text on a white background has the easiest readability. Graphic E. Negative logo design is a trendy inverse take on standard logo coloring but it might affect readability. Graphic F.

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

Dynamic design involves logos that are not static but can instead change depending on the circumstances and according to preset parameters. It’s 2023, and we all need to prioritize adaptation ...

But in general, right-facing logos now predominate. Of the 62 Fortune 500 logos that can be said to be facing or moving laterally, 82% go right. It’s the left-facing exceptions that are interesting.