Starting today (Monday, June 23) at 12 p.m. ET, Paramount is rebranding the Paramount Plus with Showtime streaming service as Paramount Plus Premium. On the one hand, this isn't necessarily a big ...

Starting today (Monday, June 23) at 12 p.m. ET, Paramount is rebranding the Paramount Plus with Showtime streaming service as Paramount Plus Premium.

Conceptually, Paramount faced the same dilemma that WBD has with its streaming operation. Showtime long operated its own stand-alone service, but it was combined with Paramount+ in 2024.

According to the company, the only thing changing is the name. The premium, ad-free tier will still cost $12.99 a month or $119.99 a year. Part of the reason for the name change, the company said ...

The Paramount Plus Premium tier will still feature Showtime programming, but it won’t feature the TV network’s name. The Paramount Plus Premium tier will still feature Showtime programming ...