These algorithms don't just look at global trends; they also focus on each user's individual preferences, allowing Netflix to offer a highly personalized experience. The content selection process ...

In an academic paper penned by Gomez-Uribe and Netflix's Chief Product Officer Neil Hunt, they assert that "the combined effect of personalization and recommendations save us more than $1B per year." ...

At the core of AI's integration into streaming is personalization. Netflix, the colossus of streaming, employs AI algorithms to recommend movies and shows based on your viewing history.

Netflix shares have surged 14.26% since October, driven by a strong Q4 content slate and AI-driven optimization. AI enhances content personalization and production, boosting subscriber growth and ...