One way NASCAR has reached new fans is by promoting street races, like the one in downtown Chicago in early July. “I was in Chicago this week, preparing and promoting our races," Gordon says.

NASCAR and Tradable Bits are engaging existing and new fans alike using a variety of digital campaigns that support their wider content & demand strategy NASCAR and Tradable Bits Partnership ...

Mexicans have proven to be rabid motorsports fans but haven’t gotten a chance to see NASCAR’s big names since 2008, the final year of a four-year run of Xfinity races.