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Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...
Chase Elliott has been NASCAR's most popular driver ever since Dale Earnhardt Jr. retired; however, Kyle Larson has been on ...
Hendrick Motorsports driver Kyle Larson has emerged as NASCAR's merchandise sales leader halfway through the 2025 regular Cup ...
Former driver Kyle Petty expresses concern about the state of NASCAR after the release of the 2025 merchandise sales leaders ...
Kyle Larson dethrones Chase Elliott as the top NASCAR merchandise seller, reflecting a shift in fan engagement and brand ...
Kyle Larson leads NASCAR 2025 merchandise sales, showcasing resilience amid challenges at the Indy 500 and Coca-Cola 600.
Kyle Larson recently triggered an increase in popularity after beating his Hendrick Motorsports teammate Chase Elliott in merchandise sales so far in the 2025 season.