NASCAR is searching for a lead creative agency to help steer the stock car racing circuit back to its heartland roots and ...

TNT Sports made its return to NASCAR this summer, airing five Cup Series races. The viewership numbers are in and they are, ...

Chase Elliott hopes the unprecedented MLB Speedway Classic at Bristol Motor Speedway will encourage baseball fans to check ...

Despite head-to-head conflict with NASCAR's Brickyard 400, IndyCar maintained its recent average TV audience trend for Sunday ...

MLB Network on Sunday afternoon drew its best audience for a HOF Induction Ceremony since 2019, with an average of 247,000 ...

Average audience size took a downward turn at Mid-Ohio, becoming the fifth race to fail to reach 800K. Fox and IndyCar previously moved five race start times to try and avoid competition with NASCAR ...

The goal was an event that appealed to both a new audience in one of NASCAR’s most important regions and the most ardent racing fans. NASCAR used to race at Chicagoland Speedway in Joliet, a 45-mile ...