A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and ...

A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and ...

By Saturday, a meme was born. On “TV Off,” featuring Lefty Gunplay, Lamar yells “MUSTARD” — or as it’s transcribed by someone on Genius, “MUSTAAAAAAAAAAAAAAAARD.” ...

So fire,” Mustard told Billboard on Nov. 22, adding that he might make it his new producer tag, a short audio clip typically placed at the start of a beat that identifies the producer who made it.

‘TV Off’ is co-produced by DJ Mustard and around two minutes into the song, Lamar screams the word “mustard” – just after the producer’s tag “Mustard on the beat, ho” can be heard.

Kendrick Lamar has had an incredible year, winning a rap battle by a ton and grabbing Grammys for "Not Like Us." And he also became an all-time great meme by screaming MUSTARD!!!!!!!!! on one of ...

So fire,” Mustard told Billboard on Nov. 22, adding that he might make it his new producer tag, a short audio clip typically placed at the start of a beat that identifies the producer who made it.

So fire,” Mustard told Billboard on Nov. 22, adding that he might make it his new producer tag, a short audio clip typically placed at the start of a beat that identifies the producer who made it.

Kendrick Lamar just dropped his new album, GNX, and while fans were hyped for the surprise release on November 22, they didn’t expect one thing: a meme-worthy moment that has everyone talking.

So fire,” Mustard told Billboard on Nov. 22, adding that he might make it his new producer tag, a short audio clip typically placed at the start of a beat that identifies the producer who made it.