Dive Insight: Mug is leaning into niche internet humor with the release of a novelty DNA testing kit that will tell users whether they really “got that dawg” in them, a popular online phrase alluding ...

The Mug Root Beer Dawg DNA Kit, which drops on the brand’s official TikTok Shop page Jan. 10, includes a can of Mug, a “dog drool” dropper, a test card and a real canine DNA testing kit so ...