Viral popcorn buckets have become the rage at cinemas—but theme parks were on the weird snack vehicle theme well before the ...

The Alamo Drafthouse’s food menu got a “Wicked“-themed makeover to celebrate the movie’s highly anticipated theatrical debut. Other movie theaters are offering similar promotions.

Of that other revenue, $54 million came from movie-themed merchandise such as collectible popcorn buckets. “Moviegoers are showing a greater willingness to spend more at theaters, so why not see ...

National Cinema Day, an annual event in which movie theater tickets are heavily discounted, is evolving in 2025 with expanded programming that won’t confine the festivities to one day.

Cinelounge looks and feels more like a series of large living rooms than a typical movie theater. The orange-themed lobby recalls a playful PG or teen movie set. The two viewing rooms have rows of ...