Movie studio publicist Howard Dietz designed ... Though Universal Pictures' studio logo has changed throughout its history, it has always featured a globe as its centerpiece.

A good studio logo says something about the movie you’re about to see ... it’s a testament to a studio’s place in film history, and sometimes it’s—at the risk of sounding very cool ...

"The American studio system for me is the uber ... became by far the most hyper-marketed film in the history of all of Hollywood and the logo was front and centre of that," Dr Isaacs said.