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The worst business rebrands – from Abrdn to Royal Mail’s Consignia
Investment group renames itself Aberdeen Group after years of derision and ridicule and claims of corporate 'bullying' ...
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Abrdn to bring back vowels as it swings to profit
(Sharecast News) - Asset manager Abrdn said on Tuesday that it was putting the missing vowels back into its name after a widely-mocked rebrand four years ago, as it reported a swing into the black.