Moomin Characters. The books also encapsulate and convey a whole host of associations (or “values” in brand speak) which people identify with, want to share and display.

This year marks the 80th anniversary of the first Moomin tale, The Moomins and the Great Flood. In the book, Moomintroll and his friends embark on a journey to find their home after a great flood ...

The residents of Moomin valley were created by Finnish illustrator and writer Tove Jansson, with the first book, The Moomins and the Great Flood, published in 1945.

The residents of Moomin valley were created by Finnish illustrator and writer Tove Jansson, with the first book, The Moomins and the Great Flood, published in 1945.