Monster Beverage's global growth and Coca-Cola partnership shine, but stretched valuation and premium pricing lead to a Hold ...

The energy drink landscape, once dominated by the high-octane, sugary concoctions of Red Bull GmbH and Monster Beverage Corp., is undergoing a dramatic transformation. As consumers increasingly ...

More recently, Monster’s market share in the growing energy drink category has been pressured by Red Bull and many emerging brands, and total spending has declined with a weaker consumer and ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then ...

There’s also enormous variation in the amount of caffeine energy drinks contain.A typical 8-ounce cup of coffee has around 100 to 150 milligrams of caffeine. Filling the same cup with Monster ...