After a man was hoping to enjoy a burger ordered from Burger King, he was shocked to discover a mold covered bread. The man, Yaman Dev Sharma, took to X to share about the incident. He posted that ...

It's no wonder: most fast food is full of additives. In a category low on trust, Burger King fares worse. Our food quality perception scores are low–and if people don't feel good about our food, they ...

Improve Burger King's (BK) quality perception, a key barrier for consideration and thus visitation. Why? The fast-food industry has a famously bad reputation, built on poor-quality, additive-ridden ...