After a man was hoping to enjoy a burger ordered from Burger King, he was shocked to discover a mold covered bread. The man, Yaman Dev Sharma, took to X to share about the incident. He posted that ...

Improve Burger King's (BK) quality perception, a key barrier for consideration and thus visitation. Why? The fast-food industry has a famously bad reputation, built on poor-quality, additive-ridden ...

It's no wonder: most fast food is full of additives. In a category low on trust, Burger King fares worse. Our food quality perception scores are low–and if people don't feel good about our food, they ...