Modelo Especial, the flagship brand of Mexico City-based Grupo Modelo, is now the best-selling beer in the U.S., bumping Bud Light from the top spot shortly before the July 4th birthday party.

CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) — Modelo, the No. 2 top-selling beer brand in the U.S.*, announced today the national launch of its latest product innovation – Modelo Oro. Filling a void in the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing ...

And unlike most NAs on the market, Modelo’s come in bottles — a similar form factor to its flagship beer — each outfitted with a slick new logo that FastCompany has already crowned the year’s best.

The efforts to reach the Latino community and their wallets over the years have paid off: In 2023 Modelo scored a major coup, becoming the most popular beer in the U.S., beating out Bud Light.

In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain ...

Modelo was going to become the No. 1 beer in the country, full stop,” said Bryan Roth, an analyst for Feel Goods Company, a beverage brands studio, and editor of its newsletter, Sightlines+.