Nirmala Mani Adhikary is an author and communication theorist known for developing the Sadharanikaran Model of Communication ...

Sometime in 2016, while I was undertaking a master’s degree in Journalism and Communication at Makerere University, Dr ...

Leadership Model Succession Theory. The succession model of leadership should feel familiar. Monarchies and major religions have used this model of leadership for thousands of years to retain ...

What is the Magic Bullet Theory of Mass Media?. The magic bullet perspective, also called the hypodermic needle model, is a model for communications. Magic bullet theory has been around since the ...

JNT: Journal of Narrative Theory continues to follow the high standards set during its first four decades of publication; the newly focused JNT showcases theoretically sophisticated essays that ...

Timothy Edgar, Julie E. Volkman, Using Communication Theory for Health Promotion: Practical Guidance on Message Design and Strategy, Health Promotion Practice, Vol. 13, No. 5 (September 2012), pp. 587 ...